I use this serum daily, lovely and light, leaves my skin looking and feeling great
Pro Age+ Super Face Serum — Intense Formulation -Smooth Lines & Brightens Skin-Read more below
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Pro-Age Anti-Ageing Serum – Smooth Fine Lines & Boost Radiance
Discover the ultimate anti-ageing serum powered by nature and science. This potent formula targets fine lines, wrinkles, and dark spots, while revitalising dull, tired skin for a firmer, more youthful-looking complexion.

Hibiscus Flower Extract – The ‘Botox Plant’
Infused with Hibiscus flower extract, renowned for its skin-firming properties, this serum helps improve elasticity and promote collagen production, leaving skin smooth, plump, and resilient.
Natural Antioxidant-Rich Fruit Extracts
A blend of natural fruit extracts packed with antioxidants works to reduce visible signs of ageing, boost cell renewal, and protect skin from environmental stressors. The result? Radiant, even-toned skin that feels nourished and revitalised.

Key Benefits
Reduces fine lines, wrinkles & dark spots
Supports collagen production & skin elasticity
Boosts cell renewal for a youthful glow
Lightweight, fast-absorbing, and deeply hydrating
Natural, clean formula ideal for mature or dry skin
🏆 Award-Winning Skincare
Proud finalist in the 2025 Health & Wellbeing Awards! All five products in our Pro Age range have been shortlisted — a rare achievement for a small, UK-made skincare brand dedicated to clean, effective, and ethical beauty.
✓ Salon Grade ✓ Reduce Steps ✓ Uncomplicated ✓ Quicker Process
✓ Made In The UK ✓ All Skin Types
Target fine lines and wrinkles with our powerful super face moisturiser. Infused with Hibiscus stem cells to boost cell production, this natural moisturiser results in firmer, younger looking skin. Blended with Vitamin E & Kernal Oil to instantly hydrate, smooth and tone dehydrated and ageing skin.
Skin firming protects elastin
Anti-ageing skin-smoothing
Improves skin tone and texture
AQUA, GLYCERINE, SODIUM HYALURONATE, PYRUS MALUS FRUIT EXTRACT, ORYZA SATIVA BRAN OIL, VITIS VINIFERA OIL, HIBISCUS SABDARIFFA EXTRACT, TOCOPHEROL, PHENOXYETHANOL, CARBOMER, ALOE BARBADENSIS LEAF POWDER, SODIUM HYDROXIDE, POLYSORBATE 20, ETHYLHEXYLGLYCERIN, LAVANDULA ANGUSTIFOLIA OIL, PELARGONIUM GRAVEOLENS OIL, CITRONELLOL, COUMARIN, GERANIOL, LIMONENE, LINALOOL,COFFEE ARABICA SEED OIL, CAMELLIA SINENSIS LEAF EXTRACTNATURALLY OCCURRING IN ESSENTIAL OILS.
Overall rating: 4.9 / 5 from 32 reviews.
I use this serum daily, lovely and light, leaves my skin looking and feeling great
Philippa Y. 5/5 Verified
Pro Age+ Super Face Serum — Intense Formulation -Smooth Lines & Brightens Skin-Read more below
really light texture leaves my skin feeling lovely and soft
Philippa Y. 5/5 Verified
Pro Age+ Super Face Serum — Intense Formulation -Smooth Lines & Brightens Skin-Read more below
I have only used this serum for a week so cannot give it a realistic rating. I have several dark spots on my face and so far the serum is not performing very well in that respect. My previous serum targeted dark spots and was working. I do find the serum to be sticky but have learnt to use less and that helps. At 79yrs I am not expecting miracles but I will continue to use the serum for now.
Pam C. 3/5 Verified
Pro Age+ Super Face Serum — Intense Formulation -Smooth Lines & Brightens Skin-Read more below
Store owner replied: Thank you for sharing your feedback and for continuing to use the serum. As you mentioned, our serums are highly concentrated, professional-strength formulations used in salons, so we recommend applying only a pea-sized amount to the entire face. The slight tacky or sticky feeling some people experience is due to the high concentration of hydrating humectants in the formula, which are designed to help attract and retain moisture in the skin. Using too much product can make this more noticeable, so we're pleased to hear that reducing the amount has improved the feel for you. With regard to dark spots, these concerns typically require consistent use over several weeks before visible improvements can be assessed. We appreciate you giving the serum more time and hope you'll continue to see benefits with ongoing use. Best wishes Netta & Hayley x
Perfect pairing with the moisturiser
Susan W. 5/5 Verified
Pro Age+ Super Face Serum — Intense Formulation -Smooth Lines & Brightens Skin-Read more below
First time user, this has evened out my skin tone
Sharon W. 5/5 Verified
Pro Age+ Super Face Serum — Intense Formulation -Smooth Lines & Brightens Skin-Read more below
I love all these products. Although I’m old now I still have my facial routine & love LABU I don't use anything else & always get compliments Thank you.
Christine H. 5/5 Verified
Pro Age+ Super Face Serum — Intense Formulation -Smooth Lines & Brightens Skin-Read more below
have been using for quite a while now, lovely and light skin looks and feels great
Philippa Y. 5/5 Verified
Fantastic product. My skin feels soft and hydrated. Definitely recommend!!!❤️
Julie G. 5/5 Verified
love the pro age range, this serum is light and leaves my skin feeling great
Philippa Y. 5/5 Verified
will never be without this, my skin is the best its been
Philippa Y. 5/5 Verified
Good stuff
Valerie Wade M. 5/5 Verified
Lovely light lotion - sinks into my skin.
Julie G. 5/5 Verified
use twice daily and my skin looks and feels great with it
Philippa Y. 5/5 Verified
this is now a staple in my skin care routine, its so light on the skin, my skin feels great using these pruducts
Philippa Y. 5/5 Verified
My daughter asked me to try the L’Abu range a couple of years ago, I’d been using Estée Lauder for more years than I remember 🤷🏻♀️didn’t think it would be any good on my 57 year old skin, boy was I surprised!! It’s absolutely fantastic and my skin absolutely glows with the skincare set, I’ve just purchased a set for my partner’s 64th birthday as he keeps trying to pinch mine. 10*’s for L’Abu 👌🏻
Jane B. 5/5 Verified
Feels amazing on the skin. Absolutely love it . Highly recommend it.
Sandra H. 5/5 Verified
lovely product will never be without
Philippa Y. 5/5 Verified
use this everyday as part of my skincare routine, iit's lovely and light on the skin, I'm in my 50's and this leaves my skin looking and feeling great,wouldn't be without it
Philippa Y. 5/5 Verified
The serum feels so lovely on the skin. It has a light scent and a smooth texture. I just wish it was sold separately because I’d buy it again in a heartbeat.
Sadie 5/5
The serum feels so lovely on the skin. It has a light scent and a smooth texture. I just wish it was sold separately because I’d buy it again in a heartbeat.
Sadie 5/5
After 30 years with the same products, I switched to this serum and couldn’t be happier. My skin looks and feels so much better. Thank you for this gem.
Philippa (. 5/5
After 30 years with the same products, I switched to this serum and couldn’t be happier. My skin looks and feels so much better. Thank you for this gem.
Philippa (. 5/5
I’m 48 and menopausal, and I’m super picky with skincare. This serum surprised me. It smells beautiful, feels light, and my skin feels baby soft after using it.
Janie M. 5/5
I’m 48 and menopausal, and I’m super picky with skincare. This serum surprised me. It smells beautiful, feels light, and my skin feels baby soft after using it.
Janie M. 5/5
This serum is one of my absolute favourites. It gently clears up my skin without being harsh and makes everything else I use work even better.
Netta 5/5 Verified
This serum is one of my absolute favourites. It gently clears up my skin without being harsh and makes everything else I use work even better.
Netta 5/5 Verified
I’ve been using L’Abu for years and the serum from the Pro Age+ line is a standout. It feels richer and really suits my dry skin. Plus, it smells divine.
Gisella W. 5/5
I’ve been using L’Abu for years and the serum from the Pro Age+ line is a standout. It feels richer and really suits my dry skin. Plus, it smells divine.
Gisella W. 5/5
I'm in my 60s and this serum makes my skin feel hydrated and glowing. I use it daily and love the refreshing feeling it gives. Absolutely recommend it.
Ellie G. 5/5
I'm in my 60s and this serum makes my skin feel hydrated and glowing. I use it daily and love the refreshing feeling it gives. Absolutely recommend it.
Ellie G. 5/5
I’m in my 40s and using the Pro Age Super Face Serum a couple of times a week has made my skin look so much brighter and fresher. It’s gentle and really effective.
Suki B. 5/5
I’m in my 40s and using the Pro Age Super Face Serum a couple of times a week has made my skin look so much brighter and fresher. It’s gentle and really effective.
Suki B. 5/5
Overall rating: 4.9 / 5 from 32 reviews.
I use this serum daily, lovely and light, leaves my skin looking and feeling great
Philippa Y. 5/5 Verified
Pro Age+ Super Face Serum — Intense Formulation -Smooth Lines & Brightens Skin-Read more below
really light texture leaves my skin feeling lovely and soft
Philippa Y. 5/5 Verified
Pro Age+ Super Face Serum — Intense Formulation -Smooth Lines & Brightens Skin-Read more below
I have only used this serum for a week so cannot give it a realistic rating. I have several dark spots on my face and so far the serum is not performing very well in that respect. My previous serum targeted dark spots and was working. I do find the serum to be sticky but have learnt to use less and that helps. At 79yrs I am not expecting miracles but I will continue to use the serum for now.
Pam C. 3/5 Verified
Pro Age+ Super Face Serum — Intense Formulation -Smooth Lines & Brightens Skin-Read more below
Store owner replied: Thank you for sharing your feedback and for continuing to use the serum. As you mentioned, our serums are highly concentrated, professional-strength formulations used in salons, so we recommend applying only a pea-sized amount to the entire face. The slight tacky or sticky feeling some people experience is due to the high concentration of hydrating humectants in the formula, which are designed to help attract and retain moisture in the skin. Using too much product can make this more noticeable, so we're pleased to hear that reducing the amount has improved the feel for you. With regard to dark spots, these concerns typically require consistent use over several weeks before visible improvements can be assessed. We appreciate you giving the serum more time and hope you'll continue to see benefits with ongoing use. Best wishes Netta & Hayley x
Perfect pairing with the moisturiser
Susan W. 5/5 Verified
Pro Age+ Super Face Serum — Intense Formulation -Smooth Lines & Brightens Skin-Read more below
First time user, this has evened out my skin tone
Sharon W. 5/5 Verified
Pro Age+ Super Face Serum — Intense Formulation -Smooth Lines & Brightens Skin-Read more below
I love all these products. Although I’m old now I still have my facial routine & love LABU I don't use anything else & always get compliments Thank you.
Christine H. 5/5 Verified
Pro Age+ Super Face Serum — Intense Formulation -Smooth Lines & Brightens Skin-Read more below
have been using for quite a while now, lovely and light skin looks and feels great
Philippa Y. 5/5 Verified
Fantastic product. My skin feels soft and hydrated. Definitely recommend!!!❤️
Julie G. 5/5 Verified
love the pro age range, this serum is light and leaves my skin feeling great
Philippa Y. 5/5 Verified
will never be without this, my skin is the best its been
Philippa Y. 5/5 Verified
Good stuff
Valerie Wade M. 5/5 Verified
Lovely light lotion - sinks into my skin.
Julie G. 5/5 Verified
use twice daily and my skin looks and feels great with it
Philippa Y. 5/5 Verified
this is now a staple in my skin care routine, its so light on the skin, my skin feels great using these pruducts
Philippa Y. 5/5 Verified
My daughter asked me to try the L’Abu range a couple of years ago, I’d been using Estée Lauder for more years than I remember 🤷🏻♀️didn’t think it would be any good on my 57 year old skin, boy was I surprised!! It’s absolutely fantastic and my skin absolutely glows with the skincare set, I’ve just purchased a set for my partner’s 64th birthday as he keeps trying to pinch mine. 10*’s for L’Abu 👌🏻
Jane B. 5/5 Verified
Feels amazing on the skin. Absolutely love it . Highly recommend it.
Sandra H. 5/5 Verified
lovely product will never be without
Philippa Y. 5/5 Verified
use this everyday as part of my skincare routine, iit's lovely and light on the skin, I'm in my 50's and this leaves my skin looking and feeling great,wouldn't be without it
Philippa Y. 5/5 Verified
The serum feels so lovely on the skin. It has a light scent and a smooth texture. I just wish it was sold separately because I’d buy it again in a heartbeat.
Sadie 5/5
The serum feels so lovely on the skin. It has a light scent and a smooth texture. I just wish it was sold separately because I’d buy it again in a heartbeat.
Sadie 5/5
After 30 years with the same products, I switched to this serum and couldn’t be happier. My skin looks and feels so much better. Thank you for this gem.
Philippa (. 5/5
After 30 years with the same products, I switched to this serum and couldn’t be happier. My skin looks and feels so much better. Thank you for this gem.
Philippa (. 5/5
I’m 48 and menopausal, and I’m super picky with skincare. This serum surprised me. It smells beautiful, feels light, and my skin feels baby soft after using it.
Janie M. 5/5
I’m 48 and menopausal, and I’m super picky with skincare. This serum surprised me. It smells beautiful, feels light, and my skin feels baby soft after using it.
Janie M. 5/5
This serum is one of my absolute favourites. It gently clears up my skin without being harsh and makes everything else I use work even better.
Netta 5/5 Verified
This serum is one of my absolute favourites. It gently clears up my skin without being harsh and makes everything else I use work even better.
Netta 5/5 Verified
I’ve been using L’Abu for years and the serum from the Pro Age+ line is a standout. It feels richer and really suits my dry skin. Plus, it smells divine.
Gisella W. 5/5
I’ve been using L’Abu for years and the serum from the Pro Age+ line is a standout. It feels richer and really suits my dry skin. Plus, it smells divine.
Gisella W. 5/5
I'm in my 60s and this serum makes my skin feel hydrated and glowing. I use it daily and love the refreshing feeling it gives. Absolutely recommend it.
Ellie G. 5/5
I'm in my 60s and this serum makes my skin feel hydrated and glowing. I use it daily and love the refreshing feeling it gives. Absolutely recommend it.
Ellie G. 5/5
I’m in my 40s and using the Pro Age Super Face Serum a couple of times a week has made my skin look so much brighter and fresher. It’s gentle and really effective.
Suki B. 5/5
I’m in my 40s and using the Pro Age Super Face Serum a couple of times a week has made my skin look so much brighter and fresher. It’s gentle and really effective.
Suki B. 5/5
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