Our Story

Our Mission : pure and simple

It’s lovely to meet you. We are Netta & Hayley – a mother & daughter duo! Here is a little bit about L’abu & our brand history so far.


Starting from the ground up, we have put our heart and soul into our range of 8 products. We believe great skin is achieved by a simple but premium routine and it is our mission to make all our customers look and feel their best. Influenced by our Italian heritage, family ethos, and organic passion – you will find no better skin remedy than mother nature.

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L’abu Timeline


With natural remedies and health being part of our upbringing, we developed an idea of creating our own private clinic to promote natural anti-ageing treatments… with dreams being only dreams without any action, we decided to act!


The year! Our passion spiralled, and we opened our first private skin care clinic in Wolverhampton. We decided to focus on quality treatments and specialise in two self-regenerating methods, famously known in the industry as HIFU (High Intensity Focused Ultrasound) & Micro-needling.


Building a client base around the midlands, it became apparent honest skin care was hard to come by, so we decided to do our research and training, and start to build and develop our own.


Starting in 2018, our skin care launched in 2019. But it didn’t stop there, we trialled and tested our refined range of 8 products with thousands of consumers, who evidently Loved L’abu! We began building a portfolio of honest reviews on various platforms and knew this could be the start of something great.


Fun fact – the name L’abu derived from our Family name ‘hubball’ backwards!


Developing our cocktail of ingredients further, we launched our range online and started a whirlwind of reviews and newfound love for L’abu.


With the world being hit by an unknown storm, 2020 became an extremely hard year for us all. With our Ethos of being to always give back, we decided to donate over £4000 worth of skincare to frontline NHS workers, this was so humbling to us as a family business and we are proud to have achieved this milestone.


Fun fact – our brand growth in 2020 allowed us to support a personal marketing team! Follow us on Instagram for updates @_labuskin


With a promising year ahead, our hard work and persistence through 2020 has come to life. L’abu now has an upgraded range, developed, and modified from the feedback of our committed customers.


Our new website has been launched and you will see L’abu in various retail stores and on various online platforms!

Fun fact – This year we featured in the daily mail!


We hope for this year to be a year of giving back. Our goal for this project was to donate annually to children’s charities in most need. No hidden fees or costs, pure and honest donations. With this in mind, we are working very hard to achieve this ultimate dream of ours and hope you will all join us along the way.


Any dream is within your reach, all you must do is act.


With love, Hayley & Netta Hubball

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